can small businesses implement celebrity and influencer partnerships?

Yes! Small businesses can absolutely take advantage of celebrity and influencer reach. In fact, this can be a great way to gain exposure in a new way. The key to success in this space is finding an authentic influencer, who has a connection with your product or service.

ok, but how do I know which influencers to choose?

Let us help. We have deep roots in this space, having spent more than 10 years working directly for celebrities in sports and entertainment. We have facilitated hundreds of endorsements, both on a large and small scale - working with all types of influencers from NBA All Stars and NFL Super Bowl Champions to famous pop stars to local radio hosts. The relationships we have will add tremendous value to your company.

what about budget? aren’t they expensive?

Some of the most impactful partnerships are budget friendly, and sometimes even based on a trade for your products or services. We will help you come up with the optimal budget that will have the most impact for your brand.

our process

  1. Goal setting- implementing strategic goals for your campaign; what kind of audience are you looking to get in front of? How many views, clicks, and sales conversions? What is the messaging of the campaign?

  2. Influencer vetting and selection - we will locate the perfect influencer to deliver the message.

  3. Deal negotiation - we will negotiate any fees or gift-in-kind partnerships on your behalf.

  4. Content creation- capturing photo and video content of the influencer using your brand or service.

  5. Communication and approvals- we will stay in communication with the influencer to ensure that all of the deal points that we agreed to are being met and the content meets your expectations.

  6. Content posting- posting the content to your company channels as well as optimizing the content using the influencer’s channels.

  7. Analysis- diving into the numbers. Did this partnership meet our goals? What tweaks would we make for future campaigns.

Brand Development Services

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